Răzvan Mătășel is a senior strategist with over 25 years of experience in advertising, communication and brand development. As Chief Strategy Officer at Publicis Romania, he has been involved in defining and supporting the strategic direction of numerous local and international brands, contributing to impactful, insight-driven campaigns.
He spent 6 years at Leo Burnett, where he served as Deputy Managing Director and was actively involved in the agency’s management, and has built over 14 years of entrepreneurship he is particularly proud of, delivering meaningful and effective campaigns. Throughout his career, he has contributed to around 80 industry awards, including over 40 Effie Awards, reflecting a strong focus on effectiveness and strategic excellence.
Alongside his professional career, he holds a PhD in Communication Sciences and has been a university lecturer for over two decades, teaching advertising, strategy and consumer behavior. His perspective bridges academic rigor with real-world application, offering a deep understanding of how brands grow, adapt and remain relevant in a constantly evolving landscape.