ZEEK
ZE
EK
				The Advertising Conference
National Theatre, Iasi, Romania
Zeek is an event, crafted by September Media for the love of advertising and the people in the industry.
					 About 
							
			
			
		
						
				Șerban Pavlu is one of Romania’s most acclaimed film and theatre actors, known for his versatility and authenticity on screen and stage. With a career spanning over two decades, he has built a remarkable portfolio of performances in both independent and mainstream productions, earning recognition for his depth, precision, and emotional range.
Apropo TV
					 About 
							
			
			
		
						
				Andi Moisescu is one of Romania’s most respected media personalities, with over two decades of experience in television, content strategy, and communication. Throughout his career, he has built a distinctive voice in the Romanian media landscape, combining critical thinking, storytelling, and a deep understanding of audience behavior.
As the creator and host of several highly acclaimed TV formats, Andi has continuously explored how media shapes culture, perception, and public dialogue. His work bridges entertainment and insight, offering a thoughtful perspective on creativity, authenticity, and the evolving relationship between people and brands.
A sought-after speaker and moderator, Andi brings clarity, humor, and strategic vision to every conversation, inspiring professionals to look beyond trends and rediscover the human side of communication.
Reckitt Iberia
					 About 
							
			
			
		
						
				Andreea Dobre is a leader with over 17 years of international experience in Marketing, Sales, and Trade Marketing, working in the Pharma and Mass Market industries. She has managed multicultural teams in 15 countries, significantly contributing to business growth through customer-focused strategies and talent development. Her leadership style promotes collaboration, innovation, and sustainable performance. Among her achievements are internationally awarded campaigns, including the Grand Prix distinction granted by the Spanish Marketing Association for promoting sexual education (June 2024).
PepsiCo
					 About 
							
			
			
		
						
				I’m a marketing professional with a strong track record at global brands like Unilever, Nespresso, Lay’s, and Pepsi. I blend creativity with commercial impact, turning consumer insights into campaigns and experiences that resonate. Adaptable, curious, and entrepreneurial, I thrive in complex markets and lead teams to deliver real results.
Otravă
					 About 
							
			
			
		
						
				He is a journalist by profession. He has been writing on his blog for many years and is passionate about theatre. He grew up at the Comedy Theatre in Bucharest, where his father was an actor for 40 years. His Instagram account is filled with cool places from around the world, while his Facebook page features all kinds of recommendations.
He has been nominated several times at Webstock. He worked at Pro TV in the sports editorial team, as his second great passion is sports. He owns an impressive collection of sports memorabilia, including items that belonged to Maradona, Messi, Ronaldo, Simona Halep, Cristina Neagu, and Ana Maria Brânză.
He produced the Cronicari Digitali podcast for three seasons — around 100 episodes — and since 2022 he has been hosting the Urban Flex podcast on Radio Zu.
A passionate traveler, he writes on his blog about the places he visits. There you can also find his recommendations for movies, theatre plays, restaurants, concerts, and music festivals worth attending. Since 2021, he has been DJing at festivals together with Andreea Esca, performing at events such as Untold and Massif.
He also writes a “Going Out” column for A List Magazine, where in each issue he presents the coolest spots in town.
Snacks @ PepsiCo | Board Member
					 About 
							
			
			
		
						
				Senior Marketing Leader with 15+ years of FMCG experience in top multinational companies. Proven track record in brand building with 25+ awards in 2024 alone (including Effie Gold). Passionate about driving data-powered strategies, creativity, consumer-centricity, digital transformation, and inspiring high-impact teams.
Electric Castle
					 About 
							
			
			
		
						
				Javier is a creative leader with expertise spanning cross industries, from events & music to creating global brand platforms. Winning awards in major advertising competitions and a speaker in music industry events, his expertise brings entertainment together with the biggest brands out there, including Heineken, E.ON, Glo, Pedigree, Amstel, Vodafone, NEOM.
BCR
					 About 
							
			
			
		
						
				Innovation-driven executive and Eisenhower Fellow 2025, with a passion for building ecosystems where technology, education, and purpose meet. Co-founder of BCR InnovX, a leading acceleration platform for Romanian and international startups, and a driving force behind BCR Money School, BCR Business School, and the Zbor Youth Hub Network—a national movement investing in the confidence, skills, and life paths of Romania’s next generation.
20+ years of cross-border experience in strategic communication, public affairs, business growth, and transformation, previously shaping narratives and impact both at Erste Group Vienna and in top-tier consultancies in Bucharest. At the heart of my work is a belief that education is the most powerful engine of societal change.
Contributor to thought leadership projects like Romania’s New Wave, Digital Romania, and Transatlantic Romania under Club Romania’s Think Tank, and a Fellow of the Aspen Institute Young Leaders Program. Regular mentor for startups and young professionals, and an active voice in international leadership programs that develop bold ideas, responsible innovation, and communities of impact.
Noua Bucătărie Românească
					 About 
							
			
			
		
						
				Alex Petricean is the celebrated founder of NOUA Bucãtãrie Româneascã and the first Romanian chef to be officially recognized at the prestigious The Best Chef Awards (Milan 2025), receiving the Knife Recognition distinction. His global culinary training, from restaurants like Geranium (Copenhagen, 3 Michelin stars) to Quintonil (Mexico City) informs his vision of contemporary Romanian cuisine, where tradition meets innovation.
Brand Ambassador Campari
					 About 
							
			
			
		
						
				Andreea is a passionate brand strategist driven by the belief that every great brand begins with a powerful story. With over a decade of experience building meaningful connections between brands and people, she focuses on crafting narratives that inspire, engage, and stand the test of time. At PPD Global Romania, she leads some of the most vibrant spirit brands in the world — part of the Campari Group portfolio — bringing their essence to life through authentic local experiences that celebrate creativity and culture.
Massimiliano Magri is the Brand Ambassador for Campari Romania. With an Italian soul and strong roots in the Romanian bartending community, he began his journey behind the bar and now proudly represents this iconic brand across the country. His role involves organizing and implementing key events such as Negroni Week, Red Hands Project, and Negroni Nights, as well as training PPD Global guests on the proper use of Campari products, creating innovative cocktail menus, and spreading the passion for Negroni and Campari throughout Romania.
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