Andreea is a passionate brand strategist driven by the belief that every great brand begins with a powerful story. With over a decade of experience building meaningful connections between brands and people, she focuses on crafting narratives that inspire, engage, and stand the test of time. At PPD Global Romania, she leads some of the most vibrant spirit brands in the world — part of the Campari Group portfolio — bringing their essence to life through authentic local experiences that celebrate creativity and culture.
Massimiliano Magri is the Brand Ambassador for Campari Romania. With an Italian soul and strong roots in the Romanian bartending community, he began his journey behind the bar and now proudly represents this iconic brand across the country. His role involves organizing and implementing key events such as Negroni Week, Red Hands Project, and Negroni Nights, as well as training PPD Global guests on the proper use of Campari products, creating innovative cocktail menus, and spreading the passion for Negroni and Campari throughout Romania.