Vlad Ifrim is a marketing leader with extensive experience in media, brand strategy, and audience development. As Head of Brand & Marketing Strategy at PRO TV, he plays a key role in shaping one of Romania’s most influential entertainment brands, driving positioning, content relevance and large-scale campaigns that connect with millions of viewers.
With a background spanning brand building, communication and consumer insight, he focuses on the intersection of content, culture and marketing, creating strategies that turn attention into engagement and brands into meaningful experiences.